January 31: When 30,000 Soviets Lined Up for Big Macs
On January 31, 1990, McDonald's opened in Moscow after 14 years of negotiations. Over 30,000 Soviets waited in line. A Big Mac cost half a day's wages.
On February 1, 1968, the first 911 call was made in Haleyville, Alabama. Before that day, Americans had to memorize separate numbers for police, fire, and ambulance.
| Attribute | Value |
|---|---|
| First Call Date | February 1, 1968 |
| First Call Location | Haleyville, Alabama |
| Years to National Coverage | 31 years from 1968 to 1999 |
| US Coverage by 1999 | 93% of population |
| UK Emergency Number Start | 1937, thirty years earlier |
| Haleyville Population 1968 | Approximately 4,000 |
| AT&T Announcement | January 1968 |
| Annual 911 Calls Today | Over 240 million in the US |
On February 1, 1968, Alabama Speaker Rankin Fite picked up a red telephone in Haleyville, Alabama and dialed three digits. Congressman Tom Bevill answered at the police station across town. That brief conversation became the first 911 call in American history. Before that moment, emergencies meant fumbling through phone books for the right number.
Before 911, every city had different phone numbers for police, fire, and ambulance services. During emergencies, people wasted precious minutes searching for the correct number. Some areas had seven digit numbers. Others required calling an operator first. The system cost lives.
The phone company needed a number that was easy to remember and fast to dial. It could not match any existing area code or be something people might dial accidentally. On rotary phones, 911 sat at opposite ends of the dial, making pocket dials nearly impossible. The combination had never been assigned to any region in America.
Haleyville had only 4,000 residents, but its phone company president Bob Gallagher wanted his town to make history. Nome, Alaska was racing to complete the same goal. Haleyville won by just a few hours. The ceremonial call lasted seconds, but newspapers across the country covered the story.
The United Kingdom introduced 999 service in 1937 after a fire killed five women in London. Investigators found that callers could not reach emergency services quickly enough. America watched the British system work for three decades before creating its own version.
Despite the 1968 debut, 911 spread slowly across the country. Local phone companies had to upgrade their equipment. Rural areas struggled with funding. The FCC did not mandate 911 service until 1999. By then, 93 percent of Americans finally had access to the three digit emergency number.
What started with one ceremonial call in a small Alabama town now connects Americans to help over 240 million times annually. The system has evolved to include text messaging and location tracking. That red phone in Haleyville sits in a museum, but the number it first dialed saves countless lives every day.
The 911 system created the first universal emergency access point in American history, replacing a patchwork of local numbers that varied by city and service type.
The choice of a three digit number established a template that influenced emergency systems worldwide, proving that simplicity saves lives during crisis moments.
Haleyville's successful implementation demonstrated that small communities could lead major technological changes, inspiring other rural areas to push for 911 adoption.
Initial adoption was slow because phone companies bore the cost of infrastructure upgrades, leading to decades of uneven coverage across the country.
Emergency responders immediately recognized the value of a single memorable number but struggled with the technical limitations of early systems that could not track caller locations.
The 31 year gap between first call and nationwide coverage revealed how public safety improvements can stall without federal mandates and funding.
The number 911 became embedded in American culture as a symbol of help and safety, appearing in countless films, songs, and public safety campaigns.
The system fundamentally changed how Americans think about emergencies, creating an expectation of immediate professional response that previous generations never had.
Teaching children to dial 911 became a standard part of American education, giving even young kids the power to summon help in crisis situations.
Before 911, Americans facing emergencies had to know separate phone numbers for police, fire, and ambulance services. Numbers varied by city and could be seven digits long. Finding the right number during a crisis meant searching phone books or calling operators while precious minutes ticked away.
After 911, a single three digit number connected Americans to all emergency services instantly. The system evolved to include automatic location tracking, text messaging capabilities, and integration with modern smartphones. What started as a ceremonial call in small town Alabama now handles over 240 million emergency calls annually and has become a fundamental part of American life.
Haleyville, Alabama beat Nome, Alaska by just a few hours to make the first 911 call
Britain had 999 emergency service for 30 years before America created 911
The digits 911 were chosen partly because they sat at opposite ends of rotary phone dials
It took 31 years for 911 service to reach 93 percent of Americans
The first 911 call was a ceremonial conversation between two politicians across town
Over 240 million 911 calls are made annually in the United States, making it one of the most used public services
The system continues evolving with text to 911 capabilities and improved location tracking for mobile phones
The story of 31 years to nationwide coverage offers lessons about infrastructure rollout and public safety priorities
The race between Alabama and Alaska to make the first call shows how local pride can drive technological adoption
Comparing 911 to Britain's 30 year head start with 999 reveals how America can lag on public safety innovations
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Haleyville phone company president Bob Gallagher specifically wanted his 4,000 person town to make history and raced against Nome, Alaska to complete the first call
The digits 911 were strategically positioned on rotary phones to prevent pocket dials since 9 and 1 sat at opposite ends of the dial
Britain's 999 system existed for over 30 years before America created 911, meaning Americans watched a working model function for decades before acting
The FCC did not mandate 911 service until 1999, meaning the system remained optional for 31 years after its creation
The first call was entirely ceremonial, a brief conversation between two politicians standing in buildings across the same small town
The first 911 call was made on February 1, 1968 in Haleyville, Alabama. Alabama Speaker Rankin Fite placed the call from the mayor's office to Congressman Tom Bevill at the police station. Nome, Alaska completed their first 911 call just hours later.
This article is reviewed by the Pagefacts team.
Editorial Approach:
This article focuses on the surprising details behind America's most important phone number: the race between a tiny Alabama town and remote Alaska, the 30 year gap behind Britain, the specific rotary phone logic behind choosing 911, and the three decades it took to reach most Americans.
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